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E-Commerce is conducting a business, selling a product and collecting payments electronically. It is differentiated from a retail business in that a store front, bricks and mortar, are not required.

It is also differentiated from a catalog business in that a catalog is not required. Catalogs are very expensive ways to advertise.

I feel these are 'must haves' for a successful e-commerce business.

:: Your own domain name.
:: You own web site.
:: A product you can sell.
:: Original content.
:: Your own merchant program or the ability to accept secure payments on-line.

My definition of an e-commerce web site is a site that...
:: Offers a product or products on-line
:: Offers a secure manner of payment processing on-line.
:: Delivers their product or products on-line or with a timely shipping method.

Those are my basic requirements.
 
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